Medical Sales Reps Who Jump Around: What message are you sending to your customers and to future employers?
Aside from technology, I don’t change things much. I’ve had the same car for six years, the same house for thirteen years, and both the same watch and the same wife for 25 years (and the wife is much more dependable than the watch!). The last sales job I had in the medical device industry […]
Off-label use: How do you deal with competitors who are taking business through compliance violations?
Last week, three executives for a major orthopedic trauma company received jail sentences for their roles in the company’s promotion of unauthorized use of a product. Nobody thought that the punishment would extend beyond fines but it’s clear that DOJ wants to send a message to the industry. Sales representatives know the approved indications for […]
This week, I experienced something in the aviation world that transfers directly to medical sales. As a pilot, I’m required to complete a flight review in my airplane every two years to keep my license current and my insurance company happy. I fly often and I have always regarded the flight review as a mere […]
The medical sales landscape is changing, and medical sales professionals need to change along with it. A recent article in Orthopedics Today pointed out that the surgeon product-champion is waning in the new era of healthcare reform. The experts quoted in the article stated that this is not a temporary situation, but the new normal […]
Have healthcare customers been influenced by “the perks” of the business? As we all know, some have been while others have not. When the AdvaMed (Advanced Medical Technology Association) Code of Ethics for Interaction with Health Care Professionals became effective in January 2004, it changed the way many medical device and pharmaceutical companies did business. Prior to that […]
How the “Miracle on the Hudson” Can Help Medical Sales Professionals to Prepare for the Imminent Healthcare Changes
President Obama’s new healthcare plan has some people cheering, some people angry, and a myriad of predictions as to how it will affect America’s future. Since no one has a crystal ball, it’s hard to say for sure how people who sell to healthcare will be affected, but we do know that there will be […]