About Sales Pilot Medical Sales Performance
Our Mission
Develop and empower medical sales professionals through live and virtual interactions to provide medical sales training workshops, consulting, medical sales keynote presentations, medical sales coaching and mentoring, asynchronous on-demand eTraining, books, videos, and audio programs to enable medical sales professionals to sell more products and services and to retain business without making costly mistakes. The ultimate outcome is to equip the medical sales professional to enhance the health care provider’s ability to deliver care and improve the patient’s condition.
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Staying Focused on Your Mission
In today’s challenging healthcare sales environment, we understand that your mission is twofold: enabling healthcare professionals to deliver better patient care through your products and services while ensuring profitable growth for your company. With increasing barriers like reduced access to decision-makers, growing commoditization, and complex purchasing dynamics, achieving these goals requires a more sophisticated approach to sales.
At Sales Pilot, we empower your medical sales team to navigate these challenges through targeted education and coaching. Our process begins with developing a deep understanding of modern healthcare decision-makers’ mindsets and priorities. We then equip your representatives with advanced engagement models and streamlined sales processes that help them connect more meaningfully with stakeholders. The result? Your team stays laser-focused on what matters most: driving sales while helping healthcare providers deliver better patient outcomes.
Our Founder
Mace Horoff, founder of Sales Pilot Medical Sales Performance, is an award-winning speaker, workshop facilitator, content creator and consultant who helps sales professionals navigate the challenging world of healthcare sales. After graduating from Emory University with a B.S. in Biology and briefly pursuing a Ph.D. in Anatomy at the University of Florida, Mace discovered his true calling in medical sales.
With over 40 years of experience, Mace founded Sales Pilot Medical Sales Performance in 2005, revolutionizing medical sales training by incorporating principles from airline pilot training. This innovative approach has proven more effective than traditional sales training methods, equipping sales representatives with the tools needed for consistent growth.
Known as “The Sales Pilot,” Mace is the author of the award-winning book Mastering Medical Sales: The Essential Attitudes, Habits & Skills of High-earning Medical Sales Professionals and hosts the popular Medical Sales Guru Podcast, and The Medical Sales Channel on YouTube. He works with organizations ranging from Fortune 500 companies to smaller manufacturers and distributors, delivering highly interactive training programs nationally and internationally. His methodology focuses on creating distinction while addressing the complex needs of healthcare providers.
Addressing the Needs of MedTech
Medical Device
Biologics
Pharmaceuticals
Medical Sales Expertise
What we’re known for because it’s all we do.
Expert Knowledge of the Healthcare Sales Environment: Gained through decades of experience.
Develop the medical sales core competency skills—Essential to gain access, engage, and influence buying decisions
Structured practice in The Sales Simulator ™ to create a level of functional competency—AI technology to practice in realistic sales simulations