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with Mace Horoff
Primer on Selling to Doctors (and Other HCPs)
Medical Sales Reps . . . Don’t Be Too Busy to Win!
How to Reboot Your Medical Sales Territory
The Essence of Trust in Medical Sales
How to Keep Your Products From Being The Best Kept Secret in Healthcare
Create a Crisis Plan in Medical Sales to Differentiate and Serve
Increasing Medical Sales with Resources You Already Have
The Medical Sales Call: Rarely a Solo Event
What’s That…YOUR Customers Are Different? . . . I Don’t Think So!
Instead of Discussing Product, Try This . . .
Medical Sales and The Beauty of NO!
How Medical Sales Reps Are Like Dog Trainers
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Primer on Selling to Doctors (and Other HCPs)