SALES ENABLEMENT FOR
MEDICAL SALES PROFESSIONALS
Can your MedTech sales team access, engage, and convert business with doctors & other HCPs in today’s healthcare ?
Medical Sales Workshops & Keynotes
Please see our SERVICES PAGE for the array of training options we offer to meet your company’s needs.
Onsite Live Medical Sales
Meeting face-to-face, in-person with HCPs and other stakeholders is more valuable than ever. Can each member of your sales team schedule in-person meetings as needed? Are there fully prepared to make each encounter maximally effective?
Virtual Medical Sales
Virtual medical selling is here to stay. It’s a required skills set for all medical reps. It demands different skills and awareness compared to selling in-person. Can your sales team use this powerful technology to increase opportunities and enhance in-person selling?
Empower your sales representatives to adapt and win in a constantly shifting healthcare sales environment.
Mace Horoff
President, Sales Pilot Medical Sales Performance / Medical Sales Academy
40+ YEARS OF COMBINED HEALTHCARE SALES, MANAGEMENT, & SALES ENABLEMENT (19 YEARS SPEAKING, TRAINING, & AUTHORING BOOKS AND CONTENT ABOUT MEDICAL SALES)
Author of “Mastering Medical Sales—The Evolution
The Modern Playbook for Medical Sales Professionals”
Published January 2025, Healthcare Business Books
ENABLE YOUR MEDTECH SALES TEAM WITH REAL-TIME RELEVANCE-BASED SELLING™ & THE MEDICAL SALES SIMULATOR™
The Sales Pilot Solution
Access. Engage. Distinguish.
Medical sales training shouldn’t just teach medical sales professionals how to sell, it teach them how to think like healthcare buyers.
Selling to healthcare is different because healthcare decision-makers think differently. Selling becomes much easier when you understand the customer’s thought processes.
Access: We teach a blended sales approach to optimize access. Doctors and others have become more comfortable with salespeople making virtual calls. As a result, they’re here to stay. Virtual sales competency must be an integral part of the medical rep’s skills set.
Engage: Engagement is based on a salesperson’s ability to identify and discuss issues that are real-time relevant for each stakeholder in the sales process. Teaching our Real-time Relevance-based Sales™ (RTRBS™) methodology in both lecture and interactive workshops ensures medical reps can gain and retain a prospect’s attention throughout a sales conversation.
Distinguish: Distinction is when HCPs and other stakeholders recognize your product/service as the best option for them and their patients. Attendees in our live and on-demand training programs learn to avoid product commoditization by distinguishing their product, themselves, and their companies in a sea of sameness. The ability to create distinction in medical sales is a multifaceted skill that relatively few salespeople have mastered.
If you sell medical devices, biotechnology, pharmaceuticals, DME, medical software, healthcare services or anything else to HCPs and healthcare facilities, we can help you create more sales opportunities and sell more!
Maximize Sales With A Blended Sales Approach
Combining on-site and virtual engagement more than doubles opportunities for engagement. Reps must be competent in both types and able to strategically combine them.
Help Your Salespeople Distinguish Themselves In A Sea of Sameness
Times of crisis and overwhelm increases the commoditization of products and services by HCPs and others. Never has the need to create distinction and relevance been greater for healthcare sales professionals.
Contact Us
Your opinions and questions are important to us. You can call us by phone or email us directly using the form. We normally respond within one hour or less during normal business hours.
Info
Address
Boynton Beach, Florida
USA