Sales managers, it’s up to you to ensure an ROI on sales meetings and seminars that your medical reps attend!

Managers and distributors send their salespeople off to sales meetings and training seminars “hoping” that the salesperson learns something that will translate into more sales.  The quote, “Hope is not a plan” comes to mind, but many managers don’t pay attention. Salespeople are like your customers–they don’t like change.  My job when I speak at […]