Medical Sales Reps…Your customers are hurting! What are you doing about it?
An article headline in CNN Money should grab the attention of any medical sales professional: “Doctors Going Broke.” Factors such as declining insurance reimbursements plus rising business and drug costs are creating a serious cash crunch for physicians in private practice. These include family practitioners, oncologist, and cardiologists. Many doctors can’t make payroll without tapping […]
Medical Sales Reps: Why your healthcare customers should almost never think about you.
by Mace Horoff • Blog, Customer Service, Medical sales attitude Tags: visible but not top of mind, why custoemers should not think about medical sales reps •
In a time when discounts and contracts seem more important than clinical outcomes, don’t lose sight of the differentiator that allows you to hold onto business. I’m talking about stellar service, that which occurs behind the scenes for the most part and doesn’t require your customers to call you to make it happen because you […]