Mace Horoff

About Mace Horoff

Mace Horoff is an award-winning speaker, on-site and virtual trainer, consultant and the author of the book, Mastering Medical Sales. Mace is a thirty-nine year veteran in healthcare sales. His roles included selling, managing, consulting, and for the last 16 years, leading Sales Pilot Medical Sales Performance, a consulting company dedicated to helping medical sales teams sell more and retain business without making foolish mistakes. His clients include companies in the Fortune 500 as well as smaller manufacturers and distributors. Mace writes The Medical Sales Blog and produces The Medical Sales Guru Podcast & Medical Sales Video Channel. He is also the creator of Medical Sales Academy, an online training and support site for medical sales professionals and in 2020 created The Virtual/Blended Medical Sales Course to help medical sales professionals bridge the gap between virtual and in-person selling. For information on Mace's training, workshops, and mind-shifting keynotes that generate sales growth, please visit the Sales Pilot Medical Sales Performance website or call +1.561.333.8080.

Posts by Mace Horoff:

The Most Overlooked and Valuable Medical Sales Skills

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Managing The Financial Blindspots For Medical Sales Professionals

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The First Rule of Account Penetration

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I’m willing to bet that there is someone in each of your accounts that you don’t know, assuming you call on hospitals, clinics, outpatient centers, or doctor’s offices of significant size.  I know, you wish you had the time to get to know everyone, but you just don’t because, well…you have to keep moving.  You […]

It’s “The Why” That Wins You The Medical Sale – Use It!

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Medical Reps: Don’t Devalue YOUR Time & Relevance When Talking to Doctors

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Using Case Studies to Build Relationships That Drive Business

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In Medical Sales…Fear The Customer, Not The Competition

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virtual medical sales call

Exposing Hidden Medical Sales Opportunities In The Pandemic

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Exposing Hidden Medical Sales Opportunities In The Pandemic Applying The Power of Real-time Relevance to  Sell More The COVID-19 crisis has been a major disrupter for medical sales professionals. It’s reduced access to accounts and decision-makers, caused the cancellation of healthcare visits and procedures, froze equipment budgets and realigned priorities for healthcare professionals and institutions. […]

The Medical Sales Activity Where Most Medical Reps Suck !

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The ONE Strategy to OWN THE TERRITORY in 2021

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