The Myth of the Reduced-Access Policy for Medical Sales Reps
One of the challenges most commonly expressed by medical sales representatives these days is the issue of reduced access to customers. They cite a policy where hospitals no longer grant salespeople free access to employees. They also imply that physicians and other health care customers are dismissive by saying things such as, “Product selection is […]
Medical Sales: Know When It’s Time to Call a Competitor
by Mace Horoff • Blog, Competition, Medical sales attitude Tags: call the competition, patient comes first •
I answered my cell phone on a Thursday afternoon as I was driving between accounts. The voice on the other end said, “Mace, it’s Dan Adams, how are you?” I was more than a bit surprised to be getting a call from one of my top competitors. The words that followed surprised me even more. […]