Medical Sales Reps: Why your healthcare customers should almost never think about you.
In a time when discounts and contracts seem more important than clinical outcomes, don’t lose sight of the differentiator that allows you to hold onto business. I’m talking about stellar service, that which occurs behind the scenes for the most part and doesn’t require your customers to call you to make it happen because you […]
The Number One Risk to Overcome in Medical Sales
by Mace Horoff • Blog, Communicating value, Competition Tags: medical sales risk, visible but not top of mind •
Risk is part of healthcare and sales professionals who sell to healthcare providers and institutions have risks that they need to manage. Notice that I used the word “manage”—not “eliminate” or “avoid.” The definition of risk is to expose to danger, harm or loss. Healthcare providers manage risk to the patient, risk to the institutions […]