When Your Medical Sales Presentations Don’t Go Well
I’m amazed whenever a medical device representative bungles a presentation. The sales presentation – that shining moment when those of us who have chosen this profession get to demonstrate our skills and ability – becomes a display of incompetence. In my opinion, this occurrence is due to two things: 1. Lack of proper preparation, or […]
Medical Sales Product Positioning – Think Before You Speak!
by Mace Horoff • Blog, Medical Sales Performance, Medical Sales Skills, Uncategorized
You may have heard that positioning is everything. That’s true only if you want to successfully gain the attention of the decision-makers you call on and close more sales. Many sales reps use the term, but too many don’t really understand what it means or how to position their products and services. Do you think […]