Convert Business by Stepping-in When Customers Need Immediate Help Almost every medical sales rep has one or more high-volume accounts who seem married to one of your competitors. No matter what you do, the customer won’t even consider the options you offer. You even lie awake at night, thinking of ways to steal business from the competition, especially […]
If all you do is talk product/service with your customers, guess what? They might start to see you as “The Enemy.” Instead, take every opportunity to differentiate yourself as Mace Horoff describes here. This way, you won’t be the enemy…you’ll be The Hero!
Medical sales reps shouldn’t need to be reminded of this, but unfortunately, they do. When you visit a hospital, doctors office, or any other prospect or customer in your territory, you’re a guest. In other words, show some common courtesy. Like what? For starters, when you check in at the receptionists window, make sure you’re […]
Lessons From The Car Dealer Service Department It’s a sad, but true fact of life that you don’t have to look long to find bad examples of customer service. Think of some bad customer service you’ve experienced lately. How did you feel at the moment? How do you feel now about the business or persons […]
Taking a Look at the Need for High-level Medical Sales Training for Representatives Medical sales training is often at the bottom of the list for healthcare sales representatives. After all, many people who enter into medical sales bring sales experience from other industries. Sales is sales, right? Many think that sales is intuitive, and at […]
Lately, I’ve had a bad run of customer service experiences. Maybe it’s the Universe’s way of telling me to share some ideas about customer service with the medical sales professionals I serve. The case studies that I’m about to share with you will have a point that applies to your medical sales territory. Case 1: […]
If you’ve been paying attention to the presidential primaries, you’ve observed some sales presentations — mostly bad ones. There are some great lessons in how not to sell. Many of the leading candidates spend a good portion of their time trying to tear down their competition instead of describing in detail how they’re going to improve […]
Follow-up is where most reps drop the ball. Follow-up is not an afterthought. It is your key to success.
How the Medical Sales Mission Mindset Trumps Relationships
by Mace Horoff • Video