Tough Call: When a Competitor’s Product Provides Better Patient Outcomes

Mace Horoff

Mace Horoff is an award-winning speaker, on-site and virtual trainer, consultant and the author of the book, Mastering Medical Sales. Mace is a thirty-nine year veteran in healthcare sales. His roles included selling, managing, consulting, and for the last 16 years, leading Sales Pilot Medical Sales Performance, a consulting company dedicated to helping medical sales teams sell more and retain business without making foolish mistakes. His clients include companies in the Fortune 500 as well as smaller manufacturers and distributors. Mace writes The Medical Sales Blog and produces The Medical Sales Guru Podcast & Medical Sales Video Channel. He is also the creator of Medical Sales Academy, an online training and support site for medical sales professionals and in 2020 created The Virtual/Blended Medical Sales Course to help medical sales professionals bridge the gap between virtual and in-person selling. For information on Mace's training, workshops, and mind-shifting keynotes that generate sales growth, please visit the Sales Pilot Medical Sales Performance website or call +1.561.333.8080.