Have you ever approached a healthcare customer to present a new technology? You feel a strong level of confidence; after all, your competition doesn’t have anything like it. You are excited and you expect your customer to be excited too. You tell the customer, “I’ve got something new to show you that will knock your […]
Don’t Blow It When Selling a New Technology in Medical Device Sales
by Mace Horoff • Blog, Medical Sales Performance, Medical Sales Skills Tags: Selling new technology medical sales •
Have you ever approached a healthcare customer to present a new technology? You feel a strong level of confidence; after all, your competition doesn’t have anything like it. You are excited and you expect your customer to be excited too. You tell the customer, “I’ve got something new to show you that will knock your […]