If all you do is talk product/service with your customers, guess what? They might start to see you as “The Enemy.” Instead, take every opportunity to differentiate yourself as Mace Horoff describes here. This way, you won’t be the enemy…you’ll be The Hero!
Follow-up is where most reps drop the ball. Follow-up is not an afterthought. It is your key to success.
Are you making it easier for your competitors to spend time with your customers? Stop it now!