About Mace Horoff
Posts by Mace Horoff:
I’ve been working with medical sales reps for a lot of years. The truth is found first in their eyes, then in their actions. What their eyes often say is that they’re not listening when a prospect or customer is talking. No, they’re thinking about what they’re going to say next…and it’s costing them sales. […]
Convert Business by Stepping-in When Customers Need Immediate Help Almost every medical sales rep has one or more high-volume accounts who seem married to one of your competitors. No matter what you do, the customer won’t even consider the options you offer. You even lie awake at night, thinking of ways to steal business from the competition, especially […]
If all you do is talk product/service with your customers, guess what? They might start to see you as “The Enemy.” Instead, take every opportunity to differentiate yourself as Mace Horoff describes here. This way, you won’t be the enemy…you’ll be The Hero!