How the “Miracle on the Hudson” Can Help Medical Sales Professionals to Prepare for the Imminent Healthcare Changes
President Obama’s new healthcare plan has some people cheering, some people angry, and a myriad of predictions as to how it will affect America’s future. Since no one has a crystal ball, it’s hard to say for sure how people who sell to healthcare will be affected, but we do know that there will be […]
Successful Medical & Pharma Sales Should Not Be Based On Lunch?
by Mace Horoff • Blog
Have healthcare customers been influenced by “the perks” of the business? As we all know, some have been while others have not. When the AdvaMed (Advanced Medical Technology Association) Code of Ethics for Interaction with Health Care Professionals became effective in January 2004, it changed the way many medical device and pharmaceutical companies did business. Prior to that […]