Mace Horoff

About Mace Horoff

Mace Horoff is an award-winning speaker, on-site and virtual trainer, consultant and the author of the book, Mastering Medical Sales. Mace is a thirty-nine year veteran in healthcare sales. His roles included selling, managing, consulting, and for the last 16 years, leading Sales Pilot Medical Sales Performance, a consulting company dedicated to helping medical sales teams sell more and retain business without making foolish mistakes. His clients include companies in the Fortune 500 as well as smaller manufacturers and distributors. Mace writes The Medical Sales Blog and produces The Medical Sales Guru Podcast & Medical Sales Video Channel. He is also the creator of Medical Sales Academy, an online training and support site for medical sales professionals and in 2020 created The Virtual/Blended Medical Sales Course to help medical sales professionals bridge the gap between virtual and in-person selling. For information on Mace's training, workshops, and mind-shifting keynotes that generate sales growth, please visit the Sales Pilot Medical Sales Performance website or call +1.561.333.8080.

Posts by Mace Horoff:

Don’t Tell a Customer “His Baby is Ugly”

Mace HoroffVideo

Doctor Doesn’t Think That Sales Presentation Skills are Important…That’s Good!

Mace HoroffVideo

A Costly Medical Sales Mistake That Must Be Avoided

Mace HoroffVideo

When Selling to Medical Professionals, Let the Experts Be The Experts

Mace HoroffVideo

An Indicator to Tell if Your Medical Sales Presentation is Making Progress or Not

Mace HoroffVideo

Dealing with Customer Friendships in Medical Sales

Mace HoroffVideo

A Simple Way to Differentiate Yourself with Your Medical Sales Customers

Mace HoroffVideo

In Medical Sales, Doctors Don’t Always Pay Attention

Mace HoroffVideo

The Problem with Your Medical Sales Resume

Mace HoroffVideo

Are You Committing Medical Sales Malpractice Because of Your Customer Relationships?

Mace HoroffBlog

Forging relationships with customers is an important part of effective selling. People are more likely to buy from you when they know you, like you and trust you. Relationships are important in sales, but sometimes salespeople allow relationships to interfere with the sales process. What is your main job as a sales professional? This is […]