Selling Medical Devices: ROI or Die!
Medical sales reps always talk products, but seldom talk “ROI.” Here’s how and why you must.
Mace Horoff
About Mace Horoff
Posts by Mace Horoff:
When Healthcare Providers Underestimate Their Inefficiencies and Standards of Care
Medical sales professionals often joke about the big egos that doctors and other health care providers have, but of course, a healthy ego is necessary to make decisions and provide treatments that affect people’s health and ultimately their lives. If you’ve been in healthcare sales for any period of time, you’ve no doubt seen how […]
Doctor, Stop Wasting Time With Medical Sales Representatives Who Don’t Offer Unconditional Value to Your Practice and Your Patients
This is a reprise of an article that was posted several years ago. While the title gives the appearance that it is written for doctors, it’s really for medical sales professionals…and doctors, because doctors do business with some medical sales reps for the wrong reasons. Share this with your colleagues. You might even write the […]
Dealing with the Price Issue in Medical Sales
Sales reps often struggle when hospitals and other customers demand lower pricing. How should you deal with the price issue?
Moving from Average to Awesome Medical Sales
The traits and behaviors that separate average medical sales representative from the great ones are subtle.