Mace Horoff

About Mace Horoff

Mace Horoff is an award-winning speaker, on-site and virtual trainer, consultant and the author of the book, Mastering Medical Sales. Mace is a thirty-nine year veteran in healthcare sales. His roles included selling, managing, consulting, and for the last 16 years, leading Sales Pilot Medical Sales Performance, a consulting company dedicated to helping medical sales teams sell more and retain business without making foolish mistakes. His clients include companies in the Fortune 500 as well as smaller manufacturers and distributors. Mace writes The Medical Sales Blog and produces The Medical Sales Guru Podcast & Medical Sales Video Channel. He is also the creator of Medical Sales Academy, an online training and support site for medical sales professionals and in 2020 created The Virtual/Blended Medical Sales Course to help medical sales professionals bridge the gap between virtual and in-person selling. For information on Mace's training, workshops, and mind-shifting keynotes that generate sales growth, please visit the Sales Pilot Medical Sales Performance website or call +1.561.333.8080.

Posts by Mace Horoff:

When Healthcare Providers Underestimate Their Inefficiencies and Standards of Care

by Mace Horoff • Blog, Medical Sales Performance

Medical sales professionals often joke about the big egos that doctors and other health care providers have, but of course, a healthy ego is necessary to make decisions and provide treatments that affect people’s health and ultimately their lives. If you’ve been in healthcare sales for any period of time, you’ve no doubt seen how […]

Doctor, Stop Wasting Time With Medical Sales Representatives Who Don’t Offer Unconditional Value to Your Practice and Your Patients

by Mace Horoff • Blog

This is a reprise of an article that was posted several years ago. While the title gives the appearance that it is written for doctors, it’s really for medical sales professionals…and doctors, because doctors do business with some medical sales reps for the wrong reasons. Share this with your colleagues. You might even write the […]