The most common challenge I’m asked to address during live presentations, workshops, and that I receive numerous emails and phone calls about is, “How do I get past the gatekeeper?” I’m happy to help. I’ve written about it. Shot a video about it. I often spend a couple of hours discussing it and addressing it […]
One of my closest friends had a friend named Lou. I got to know Lou over the years and there is only one phrase that comes to mind when I think of Lou—Piece of Work! Lou is a big guy, a former professional hockey player who often greeted you by lifting you off the ground […]
American Airlines filed for bankruptcy this week. I live in an aviation community where many of my neighbors fly for American. Needless to say, they are worried about their jobs and their pensions and they’re not very happy. If you fly on American, you are likely to sense some of what the employees are feeling […]
I get frequent calls from students graduating from college who want to know how to land a job in medical sales. Recently, I had a call from a young man named Shane, who asked me some questions. I don’t think he liked my answers. Shane asked, “Where is the best place to send my resume […]
Aside from technology, I don’t change things much. I’ve had the same car for six years, the same house for thirteen years, and both the same watch and the same wife for 25 years (and the wife is much more dependable than the watch!). The last sales job I had in the medical device industry […]
Last week, three executives for a major orthopedic trauma company received jail sentences for their roles in the company’s promotion of unauthorized use of a product. Nobody thought that the punishment would extend beyond fines but it’s clear that DOJ wants to send a message to the industry. Sales representatives know the approved indications for […]
This week, I experienced something in the aviation world that transfers directly to medical sales. As a pilot, I’m required to complete a flight review in my airplane every two years to keep my license current and my insurance company happy. I fly often and I have always regarded the flight review as a mere […]
1980 Called…It wants it’s medical sales reps back!
by Mace Horoff • Blog, Medical sales planning, Uncategorized Tags: internet for medical sales, medical sales planning and preparation •
Are you still selling in 1980? The information age has changed everything, including your ability to know important information about your customers before you ever make that first sales visit. If you’re calling on a physician for example, you probably have an opportunity to know key things about her practice, as well as […]