when doctors say no

In Medical Sales, The Enemy of Good is Better

Mace Horoff Blog, Communicating value, Medical sales communication, Medical Sales Performance, Medical Sales Skills when doctors say no

As a medical sales professional, you offer technologies to support clinical approaches that improve patient outcomes. That’s something to be excited about. Why aren’t customers as excited as you? Healthcare is about preserving health and improving health. It’s also about managing risk. When a health care provider is satisfied with the status quo, the […]