unicompartmental knees;selling items associated with failure

In Healthcare, failure is a dirty word. How do you sell a product that is associated with failure?

Mace HoroffBlog, Medical sales attitude, Medical Sales Performance, Medical Sales Skills unicompartmental knees;selling items associated with failure

It can be difficult to sell a technology, procedure, or product that is similar to one with past failures. Salespeople hate this scenario, especially in healthcare where failure is a dirty word. But what if you have a product or service that you know works and the customer believes otherwise. How do you change the […]