Risk is part of healthcare and sales professionals who sell to healthcare providers and institutions have risks that they need to manage. Notice that I used the word “manage”—not “eliminate” or “avoid.” The definition of risk is to expose to danger, harm or loss. Healthcare providers manage risk to the patient, risk to the institutions […]
The Number One Risk to Overcome in Medical Sales
by Mace Horoff • Blog, Communicating value, Competition Tags: medical sales risk, visible but not top of mind •
Risk is part of healthcare and sales professionals who sell to healthcare providers and institutions have risks that they need to manage. Notice that I used the word “manage”—not “eliminate” or “avoid.” The definition of risk is to expose to danger, harm or loss. Healthcare providers manage risk to the patient, risk to the institutions […]