“Reason Leads to Conclusion, But Emotion Leads to Action[1]” …Even in Medical Sales The practice of medicine is based on science, a body of knowledge accumulated through study and observation. Since science is factual and logical, it might seem that the best way to influence those who make buying decisions in the world of medicine […]
Reason Leads to Conclusion, But Emotion Leads to Action…Even in Medical Sales!
by Mace Horoff • Blog, Medical Sales Performance Tags: Emotions in medical sales, stories in medical sales •
“Reason Leads to Conclusion, But Emotion Leads to Action[1]” …Even in Medical Sales The practice of medicine is based on science, a body of knowledge accumulated through study and observation. Since science is factual and logical, it might seem that the best way to influence those who make buying decisions in the world of medicine […]