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with Mace Horoff
Salvaging the Medical Sales Call That Is Not Going Well
The Secret Ingredient of the Top Performers in Medical Sales
A Shameful Admission of Complacency, Arrogance, and Lost Business — Are you vulnerable?
Why You Have Trouble Getting Past the Gatekeeper in the Doctor’s Office or Hospital
When Your Competitor is Also Your Customer’s Friend
How to Avoid Big Problems When the Decision-Makers Change in Your Healthcare Accounts
When One of Your Healthcare Customers Says, “Let Me Think It Over…”
Stop Being Intimidated by Doctors and Other Healthcare Experts
The Medical Sales Representative — An Endangered Species
An Effective Sales Approach to Get Time with a Doctor Who Will Listen to What You Have to Say
Don’t Tell a Customer “His Baby is Ugly”
Doctor Doesn’t Think That Sales Presentation Skills are Important…That’s Good!
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Salvaging the Medical Sales Call That Is Not Going Well