Medical Sales: Don’t Be “The Enemy”
If all you do is talk product/service with your customers, guess what? They might start to see you as “The Enemy.” Instead, take every opportunity to differentiate yourself as Mace Horoff describes here. This way, you won’t be the enemy…you’ll be The Hero!
How to Not Suck at Follow-up in Medical Sales
Follow-up is where most reps drop the ball. Follow-up is not an afterthought. It is your key to success.
Keeping Competitors Away from Customers in Medical Sales
Are you making it easier for your competitors to spend time with your customers? Stop it now!
Selling Medical Devices: ROI or Die!
Medical sales reps always talk products, but seldom talk “ROI.” Here’s how and why you must.