Medical Sales Ethics

Why your healthcare customers don’t sleep well at night…and how you can help.

Mace HoroffBlog, Medical Sales Ethics, Medical Sales Performance, Uncategorized healthcare risk, reducing risk for healthcare providers

One of the key things that savvy medical sales professionals are aware of is the perceived value of reducing risk for healthcare professionals. Risk is a broad category. Typically we think of risk avoidance in healthcare as preventing harm to a patient or obtaining something better than a suboptimal result. But healthcare professionals feel like […]

Medical Sales: Helping your Health Care Customers to Stay on the Ethical Path

Mace HoroffBlog, Medical Sales Ethics ethical medical customers, Medical sales ethics

The vast majority of the medical sales professionals I encounter are ethical people. I can tell by how they talk and act, where they focus, and how the occasional moral conundrum affects their sales decisions and activities. Ethical behavior has surfaced as a key issue in health care today, especially in terms of paying attention […]