Scenario 1: Sales rep who has called on the account for 8 years receives news from department and purchasing that a directive was received from the C-Suite to buy a competitive product. Sales rep (let’s call him Bob) asks for directions to executive offices in hospital and goes there. He enters the suite where he […]
Two Common Medical Sales Scenarios on complacency and account penetration. Which one are you in?
by Mace Horoff • Blog, Competition, Future of Medical Sales, Medical Sales Performance, Uncategorized Tags: account penetration healthcare, medical sales account penetration •
Scenario 1: Sales rep who has called on the account for 8 years receives news from department and purchasing that a directive was received from the C-Suite to buy a competitive product. Sales rep (let’s call him Bob) asks for directions to executive offices in hospital and goes there. He enters the suite where he […]