Medical Sales: Helping your Health Care Customers to Stay on the Ethical Path
The vast majority of the medical sales professionals I encounter are ethical people. I can tell by how they talk and act, where they focus, and how the occasional moral conundrum affects their sales decisions and activities. Ethical behavior has surfaced as a key issue in health care today, especially in terms of paying attention […]
Why your healthcare customers don’t sleep well at night…and how you can help.
by Mace Horoff • Blog, Medical Sales Ethics, Medical Sales Performance, Uncategorized Tags: healthcare risk, reducing risk for healthcare providers •
One of the key things that savvy medical sales professionals are aware of is the perceived value of reducing risk for healthcare professionals. Risk is a broad category. Typically we think of risk avoidance in healthcare as preventing harm to a patient or obtaining something better than a suboptimal result. But healthcare professionals feel like […]